Bhangra stars Channi Singh OBE and his daughter Mona Singh are helping Ealing Council to raise awareness of the importance of recycling in Southall.

Ealing Council is wants to boost the boroughs recycling rate and reduce the amount of waste being sent to landfill. The goal is to recycle 50% by 2020, a local and national target set by the government. This includes raising awareness in areas of the borough which have historically low recycling rates.

Southall resident, Channi Singh said "I was born in Punjab where a huge amount of material is now re-used and recycled into other products. We should be doing more here. People need to be made aware of the harm that throwing everything in the bin, which is sent straight to landfill, can do".

"I recycle to make sure that we are conserving valuable resources so that there is enough for future generations. We need to think about what we will leave behind for the future when we are wasting so much today."

Mona Singh added "We are really excited to be supporting this worthy cause. Recycling is something that we should all be doing, and once you start it’s easy. I recycle because it’s the right thing to do. It’s cleaner, better for the environment and I believe in having pride in my home and in Southall."

Councillor Bassam Mahfouz, cabinet member for transport and environment said "It’s great to have Channi and Mona on board with this campaign. I hope their support will help to raise awareness and encourage recycling participation."

Channi Singh was awarded an OBE in 2012, becoming the first Punjabi singer to receive the award, for his services to Bhangra music, as well as his charity and community work. He has been an influential figure in the music scene for over 35 years, as the lead singer of Alaap.

Three of Mona’s albums have reached number 1 on the Asian music charts.