Ealing Council is stepping up its fight against fly-tipping by launching a new phase in its ongoing campaign, ‘This is our home, not a tip’.

Residents can now assist the council in identifying individuals caught illegally dumping rubbish, through a newly created webpage that publicly shares images of offenders captured on CCTV.

The council’s new webpage poses a straightforward question to the community: do you know this person?

With over 700 cameras installed throughout the borough, many located in areas frequently targeted by fly-tippers, the council is working to protect public spaces and catch repeat offenders.

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Footage from these cameras will be carefully examined, and when clear evidence is found, clips of those dumping waste unlawfully will be posted on the council’s website and social media. In addition, residents and local businesses in affected areas will receive mail featuring photos of suspected offenders to help identify them.

Since May, the council has handed out hundreds of fines up to £1,000 as part of this campaign. The introduction of the new webpage aims to discourage fly-tipping further and encourage community involvement in tackling the problem.

Residents are urged to keep reporting fly-tipping through the Love Clean Streets app or the council’s official website. Greener Ealing Ltd, the council’s waste and recycling contractor, is committed to swiftly clearing fly-tipped rubbish, currently managing to collect 98% of reported cases within two working days.

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To catch and fine offenders, enforcement officers rely on evidence found in dumped materials, CCTV recordings, and videos submitted by witnesses.

Alongside enforcement efforts, the ‘This is our home, not a tip’ campaign raises awareness about the negative impact of fly-tipping on the community and council resources, emphasizing the importance of collective action to stop it.

Council leader Peter Mason said:

Council leader Peter Mason said: “Fly-tipping is not just unsightly – it’s illegal, anti-social and a blight on our communities. We’re proud of our borough and we won’t tolerate people treating it like a dumping ground. This new measure sends a clear message: if you fly-tip in our borough, you will be seen, and you will be held accountable.”

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Councillor Paul Driscoll, cabinet member for climate action, added

“This is our home. We all have a role to play in keeping it clean. If you see someone fly-tipping, report it. If you’re disposing of waste, do it responsibly. Together, we can make the borough a cleaner, greener place to live.”

The council takes residents’ privacy seriously and only installs cameras where necessary. Mobile cameras are moved to hotspots as needed.

When individuals are identified through CCTV, the council either removes footage from public view or blurs faces to comply with data protection laws. However, if fines are not paid, offenders may face prosecution and their identities could be publicly disclosed.

Currently, three CCTV images from Southall are featured on Ealing Council’s Name and Shame webpage:

• Havelock Road – 14 May 2025
• Herbert Road – 27 May 2025
• The Green – 1 June 2025

View the images at: ealing.gov.uk/fly-tipping/name_and_shame